|
PRE SALE
|
POST SALE
|
TYPES of VIDEO
|
AWARENESS |
DESIRE |
CONSIDERATION |
RETENTION |
ADVOCACY |
| Hey! Look At Me |
Here’s How You Should Feel About Us |
Why we’re your best choice |
Why you still need us |
Tell others about us |
| NON BRAND FOCUSSED VIDEO |
AWARENESS |
DESIRE |
CONSIDERATION |
RETENTION |
ADVOCACY |
| Branded Informational Video |
✔ |
✔ |
✔ |
|
✔ |
| Branded Mini Documentaries |
✔ |
✔ |
|
|
✔ |
| Branded Entertainment |
✔ |
✔ |
|
|
✔ |
| BRAND|PRODUCT FOCUSSED VIDEO |
AWARENESS |
DESIRE |
CONSIDERATION |
RETENTION |
ADVOCACY |
| Product / Service Promotion |
✔ |
✔ |
|
|
|
| Product Demonstration |
|
✔ |
✔ |
|
|
| Launch Video |
✔ |
✔ |
✔ |
|
✔ |
| Crowd-Funding Videos |
✔ |
✔ |
✔ |
|
|
| Explainer Videos (Animated) |
✔ |
✔ |
✔ |
|
|
| Custom UGC Content *1 |
|
|
|
|
✔ |
| Live Video |
✔ |
|
|
|
✔ |
| Event Videos |
✔ |
✔ |
|
|
|
| Infomercials |
|
|
✔ |
|
|
| Digital Signage – Billboards |
✔ |
✔ |
|
|
|
| InStore / Lobby Video |
|
✔ |
|
|
|
| CUSTOMER VIDEOS |
AWARENESS |
DESIRE |
CONSIDERATION |
RETENTION |
ADVOCACY |
| Customer Testimonials |
|
✔ |
✔ |
|
|
| Customer Success Stories |
|
✔ |
✔ |
|
|
| 3rd Party Product Reviews |
|
|
✔ |
|
✔ |
| Box Opening Videos |
|
✔ |
|
|
✔ |
| COMPANY VIDEOS |
AWARENESS |
DESIRE |
CONSIDERATION |
RETENTION |
ADVOCACY |
| Company Overview Video |
|
✔ |
|
|
|
| Recruitment Video |
|
✔ |
✔ |
|
✔ |
| Company VLOG |
|
✔ |
|
|
|
| Behind the Scenes |
|
✔ |
|
|
✔ |
| Corporate Event Video |
✔ |
|
|
|
|
| Corporate Interviews |
|
✔ |
✔ |
|
|
| PR & COMMUNITY RELATIONS |
AWARENESS |
DESIRE |
CONSIDERATION |
RETENTION |
ADVOCACY |
| Corporate Responsibility |
✔ |
✔ |
|
|
|
| Community Relations |
|
✔ |
✔ |
|
|
| Investor Relations |
|
✔ |
|
|
|
| Video Press Release |
✔ |
|
|
|
|
| Public Service Announcement |
|
✔ |
|
|
|
| CUSTOMER SUPPORT |
AWARENESS |
DESIRE |
CONSIDERATION |
RETENTION |
ADVOCACY |
| Customer Support Videos |
|
✔ |
✔ |
✔ |
|
| Website FAQ’s Videos |
|
✔ |
|
✔ |
|
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